Pandora’s Amphora uses hand picked Vermentino, Fiano Moscato, Giallo. Naturally fermented in a single amphora. Brought to you by the winemakers at Ducks in a Row, McLaren Vale.
This beautiful work has been designed by Jeremy DV Boyd.
According to Greek mythology, Pandora was the first woman created – a gift to the first man. The legend of ‘Pandora’s Box’ is widely known, though maybe not so widely know is that the ‘box’ was actually a wine amphora. When Pandora opened the amphora, gifted to her by Zeus, all the evils of the world escaped. All that remained inside was, Hope.
A brand mark was developed for Pandora’s Amphora consisting of a monogram combining the overlapping letters P and A in the form of a jug-like vessel. Hand-crafted custom typography accompanies the monogram, the forms of both inspired by a mysterious makers mark found pressed into the clay underneath the peeling paint of the ancient amphora used to ferment the wine. The brand name is cradled by a simplified rendition of the hand-painted floral fresco found on the clay amphora, hand painted using a digital Wacom tablet in place of the traditional brushes of the original artisan.
The bottle has been sealed with a custom-coloured and double hand-dipped wax, holding in place a printed satin ribbon which acts as an opening device. The ribbon is exposed at one end, the wax concealing all but the start of a printed sentence, enticing the viewer to tear open to read on and discover more of the legend contained within.
Designed and illustrated by Jeremy DV Boyd http://boydsta.wordpress.com/wine-packaging
You can also see an article on the full design journey, ‘The Story of Pandora’s Amphora’, at the following link: